Authentic Selling B2B Sales Insights

Make Each Step Easy

Nimmity Zappert

Published on: 27/04/2026

As a founder, B2B sales can feel… heavy. Big opportunities. Long cycles. Multiple stakeholders. High stakes. It’s easy to look at the whole B2B sales process and think: “This is complicated. This is hard. This is going to take forever.” And when it feels hard, what happens? You avoid it. You overthink it. You stay “busy” — but don’t actually move things forward. Here’s a simple reframe that will change how you approach B2B sales: Make each step easy.

B2B Sales

10 Questions about B2B Sales you were too afraid to ask

Nimmity Zappert

Published on: 01/04/2026

As a founder, you’re expected to know everything. Which means… asking the “basic” questions about sales doesn’t always feel easy. I’ve pulled together a simple guide answering the B2B sales questions most founders are too afraid to ask.

B2B Sales